Chris is a senior chemical engineer with a B Eng (Chemical) degree from Pretoria University of Pretoria and a one year Management Advancement Program certificate from Wits University.
He has 30 years plus experience in the entrepreneurial environment of technology development, commercialization and associated business development.
His skills set developed over this career span is summarised below:
Formulating and Implementing Business Strategy.
Industry and Market Research and Analysis, Identifying Opportunity in the Chemical Industry.
Chemical plant project management from pre-feasibility to detail design.
Conducting Feasibility Studies for New or Existing Chemical Businesses, including site selection study and Environmental Impact Assessment (EIA).
Business Process Design, Matching with Technology and Market.
Chemical Process Design and Development, Matching with Product Specification Developed from Market/Consumer Need Analysis.
Basic Engineering Package development and Chemical Process Technology Sourcing and Licensing.
Sourcing of Raw Materials and Suppliers, Locally and Internationally.
Working Experience through the whole South African Chemical Industry Supply Chain from Primary Producer, past Secondary and Tertiary Manufacturers and Formulators, up to Wholesalers and Retailers, Marketing, Distributing and Selling to the Consumer (FMCG market).
Formulating and Implementing Marketing Strategy, including Developing Marketing Message, Defining Product Mix, Brand Building, Distribution Channel Development, Pricing Policy and Structure.
Formulating and Implementing Financial Strategy, Sourcing of Capital, Risk Analysis, Cost Optimisation, Pricing Policy and Structure.